Actual Logic

Independent software company

Software forbetter decisions.

Actual Logic is an independent software company building thoughtful products for everyday life.

Explore our products
Founded
2020
Based in
Orange County, California
We build
Consumer software

Products

Built, owned and
operated by us.

We keep the portfolio small on purpose. Each product is one we run ourselves, for people making ordinary decisions about their own homes and their own days.

Boyfriend’s Opinion

Available now

Get a second opinion, instantly.

Photograph an outfit, say where you are going, and get a candid second opinion on the look before you walk out the door.

Visit Boyfriend’s Opinion
  • Photograph
  • Occasion
  • Opinion

iOS and AndroidAvailable on the App Store and Google Play.

A Boyfriend’s Opinion result: an outfit photograph tagged “Wear it, with one change” above the verdict “A solid choice for a dinner out at a restaurant.”
A Boyfriend’s Opinion result: an outfit photograph tagged “Wear it” above the verdict “Strong.” and his take on the look.

What an opinion looks like

His Verdict
The headline judgment, in one line.
His Take
The reasoning behind it.
What He’ll Notice
The detail the eye goes to first.
Change One Thing
The single adjustment that most improves the look.
Wear It
Whether to walk out the door in it.

How we work

Four things
we hold to.

Actual Logic Inc. designs, builds, owns and operates its own software products. We are not an agency and we do not work from a client brief: the products are ours, and we intend to be running them for a long time.

  1. Independent

    We own what we build, so we answer to the people using it rather than to a client brief.

  2. Product thinking

    We start from a problem someone actually has, and keep the software pointed at solving it.

  3. Design-led

    Design is how a product works, not a layer applied once it already does.

  4. Software craftsmanship

    Reliability, accessibility and performance are features, and they are tested like features.

Contact

Get in touch.

We read everything that arrives and reply by email. For a question about one of our products, its own website will usually be faster — each has a support page written for it.

General enquiries
[email protected]
Privacy and data
[email protected]
Product support
See the product you are using
Local time
Orange County, California